Fake news sites have long been used and embraced by online marketers as a fruitful sales tool. You might have seen a phony news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this implies for online marketing.
The most popular signs of a phony news site are either a supposedly legitimate news report video on an item in conjunction with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources before, and the only reason these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it before by just using paid advertising to have their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they've purchased a banner ad to seem on CNN's website
This is one of the major ways which these sites have now been able to sneak under the radar seemingly playing by the rules around this point. But now the FTC has passed a new law which forbids the utilization of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of these complained to have the Federal Trade Commission's attention.
It won't take very long for this to pass into other niches. If you've been using such sites as your landing pages, it may be time for you to search for other available choices in terms of marketing your products or services.
The FTC has also come down on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are exactly what they are talking about.
Whilst the FTC is tightening its watch over affiliates, you will find still ways to happily coexist and make serious money online through white hat marketing practices. The key as far as the FTC is concerned is transparency in marketing.
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